This time I know it’s for real uses readily available Photoshop and printing defaults to explore the intersection of these ubiquitous digital tools as a backdrop to our contemporary visual language.The computational yellow line, rainbow gradient and lens flare are stock standard tools drawn from corporate design culture, used in brochures, annual reports and print advertisements. These tools act as a no brainer – a backdrop for a campaign.
ek.1 has commercially reproduced these tools, unmasking their role as support. Through this, questions of authenticity and mass consumption are also raised. Drawing here becomes far removed from the hand and the singular author or artist. The sculpture/prints engage in a tension between virtual and material sensibilities.
By repositioning and adapting these digital tools into the gallery setting, a shift occurs from devalued and overlooked support to reproduced object now center stage.